Energi Mine, the blockchain platform that financially rewards energy saving behaviour using EnergiTokens (ETK) has announced a partnership with ON5, the company that creates innovative programmes to help individuals and businesses change their energy consumption habits. The partnership will see the delivery of innovative energy saving programmes for both business and consumer.
ON5 Group’s expertise combines energy engineering knowhow with digital skills and tailored customer services. This partnership allows ON5 to integrate the Energi Mine rewards platform into their existing campaigns, meaning that they are able to offer tangible financial rewards to businesses and individuals for engaging in energy saving behaviour in the form of ETK.
ETK can then be used through the EnergiToken app for paying energy bills, charging electric cars or even simply exchanged for fiat currency. As ETK has a real financial value, it creates a ‘profit’ motivation for consumers to conserve energy, resulting in people who are naturally motivated to save energy due to the financial reward, and subconsciously reinforcing energy saving positive behaviours.
Omar Rahim, CEO of Energi Mine expressed: “The partnership is a natural fit for us as both teams come together with the same passion for generating behavioural change. We want to make energy overconsumption considered a social taboo, much like what has happened with smoking in public places. By pairing something as impactful as tangible financially rewarding good behaviour with ON5’s wealth of experience in changing people’s approaches to saving energy, we have the power to shift social norms firmly toward making energy saving behaviour an unconscious reflex.”
Energy efficiency needs to be simple to understand, and something that consumers can engage with and quantify easily in their day to day lives. The world has long since accepted that the environment needs a reduction in carbon emissions, and the vast majority of people are at least partly educated about this, but the current tools for generating long term impacts on behaviour are lacking.
Myriam Maestroni, Founder and President of ON5 Group: “Our goal is to encourage energy saving behaviour through a series of programmes. Over the course of our experience, we’ve found that generating behaviour change is a long and challenging process and so rewards are required to make the changes stick. EnergiToken for us represents the last piece of the puzzle, helping us provide tangible financial rewards for energy saving behaviour.”